The Best and the Rest

Soccerex Connected

The Studio | 4 February 2021 | 3:00 PM - 3:45 PM

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Sports rights in the 21st century have been rising rapidly and constantly, but have we already seen the peak with a more restricted economy bringing an end to that era? Which rights packages are providing broadcasters with value, which are overpriced, and how do changing consumer behaviours affect the market? And is it time for football to reduce its reliance on broadcast money for growth?

Suggested for: Clubs & Rightsholders, Commercial & Sponsorship, Broadcasting & New Media, Performance