No-one is bigger than the club. Except them.

For a new set of football superstars, the idea that the club they join is bigger than them does not equate. Ronaldo has more Instagram followers than Real Madrid, Barcelona and Man Utd COMBINED. We look at how some players are now brands and how this affects the sponsorship landscape as well as the relationship between players and their employers.

Suggested for: Clubs & Rightsholders, Broadcasting & New Media, Performance, Social Responsibility