Hug a Hoodie

Soccerex Connected

The Studio | 5 February 2021 | 4:00 PM - 4:45 PM

Session Image

Supporters groups, Ultras - that much maligned section of fans that push your team over the line in a tough game, arrive come rain or shine, but are unlikely to be buying the €15 keychain the club shop. Where do these fans fit in the modern game, and how do you interact with them and include them in your club strategy without a marketing strategy that contains the word ‘authentic’?

Suggested for: Social Responsibility