The regional and national impact of Major sports events in China

Soccerex China 2018

The Studio | 17 April 2018 | 12:10 PM - 12:50 PM

Session Image

China have long demonstrated their capabilities as a host of major sport events, from the two FIFA Women’s World Cups (1991 and 2007) to the astonishing display of power and performance throughout the 2008 Beijing Olympics. The country will soon host the 2019 FIBA Basketball World Cup and the 2022 Winter Olympic Games and, with Chinese officials having publicly stated their desire to host a FIFA World Cup, it would appear only a matter of time before the world’s most populated country hosts the biggest global football competition. Soccerex China will provide the global football community the opportunity to learn about China’s past, present and future major sports events. A panel of experienced event organizers and local market experts makers will draw on their experience of hosting events in China to highlight the learnings and opportunities for these future events and how they can best deliver events that leave a meaningful legacy for sport in China on a regional and national level.

Suggested for: Stadia & Major Events


Jeff Ruffolo
2022 Olympic Winter Games
Senior Advisor

Jeff is a visionary International Olympic and sports marketing expert with the proven ability to position emerging destinations on the world stage and transform perceptions through innovative media communications strategies.

He has been at the forefront of every major sporting event in China for the past decade; beginning in 2007 as the Senior Expert (and sole foreigner) for the 2008 Beijing Summer Olympic Organizing Committee; Executive Advisor for the 2010 Guangzhou Asian Games and 2014 Nanjing Youth Olympic Games.

Jeff is the English author of China’s winning 2022 Olympic Winter Games/IOC bid presentation and serves as a Senior Advisor of the new 2022 Olympic Winter Games Term Portal/Glossary Program. He has spent the past 19 years in senior management with Guangzhou-based China Southern Airlines and has an exceptional record of generating multi-million dollar revenues through strategic marketing, corporate communications and business development activities.

Jun Liu
China Sports Industry Group
Vice President

Mr. Liu Jun, currently a board member and vice president of China Sports Industry Group. He is an experienced trader of sports investments and has a history of success in managing international top sport events in China including the Shenzhen Open, the Wuhan Open, the CBA Tournament, the NBA China Game and the Asian Volleyball Cup. Mr. Liu is a true veteran in the football industry. Through years of heading the operations of domestic and international major football events, he has gained profound insights in the football industry of China and overseas, as well as comprehensive experience in promoting the value chain and the commercialization of the game. He took charge of many key projects, including the 2015 International Champions Cup in China, the 2011 China Trip of Real Madrid, the series in the Hefei Sports Center Stadium of the Chinese National Football Team, the Chinese Super League and grassroots teams, as well as a series of development projects promoting football in the minority regions of Qinghai

Cheng Zhiwen
Guangdong Football Association
Vice President

Mr Cheng is in charge of implementing the mission from CFA, and organizing competition of all levels, managing the training and supervising all the coaches, train and nurture players of all ages under Guangdong Province.

Rowan Simons (Moderator)
Founder of China Media Management Inc
Chairman of China Club Football FC

Rowan Simons is one of the most respected foreign experts in the PRC media, entertainment and sports industries with 30 years’ experience working with major rights holders, broadcasters, consumer brands and government departments.

Rowan worked for the 1990 Beijing Asian Games OC and has been a BOCOG special adviser for all three of Beijing’s Olympic bids. He also worked with CCTV and big regional TV station to help develop live and feature coverage of the Premier League, FA Cup, Wimbledon and motorsports.

He has been the most prominent and most outspoken advocate of football reform inside China for over 20 years. In 2000, he established Amateur Football Holdings Limited to direct investment into designing, building and operating independent grassroots networks.

In 2001, China Club Football FC became Beijing’s first foreign-owned football enterprise. Today, CF is the widely acknowledged leader and operates the largest grassroots network in Beijing, with over 3,500 junior players from 80 countries playing at over 30 locations.

In 2015, he was appointed Special Adviser for the partnership between National Football Museum, Manchester and China Linzi Football Museum, Zibo personally launched by President Xi Jinping during his state visit to UK. Rowan is also the Founding Partner at China Media Management Inc, a consultancy serving major clients in the entertainment content industries.