We are experiencing a global clash between traditional broadcasters and new media. Free-to-air channels and cable TV providers are immersed in bidding wars for football’s most valuable competitions’ rights in a market disrupted by e-commerce, quad players, sport networks and social media companies. Does any player have the winning formula? Is competition from broadcasters as intense in China? With over 500 million Chinese football fans following the Chinese Super League online, there is no question that the future of broadcasting in China will be digital. Which online players can foreign major leagues partner with to maximize their exposure? Are there opportunities for international broadcasters to enter the Chinese market and can Chinese broadcasters expand to the rest of the world? At Soccerex, broadcasting experts from China and other leading markets will share their views about the current landscape and the future of broadcasting.
Suggested for: Broadcasting & New Media
Nikolaus joined leading global sports marketing and entertainment agency Lagadère Sports in 2015 initially serving as Vice President, Media charge of leading the European media team before being appointed as Senior Vice President, Media - Global where he is responsible for worldwide media rights sales and acquisitions, including the sales for Formula 1 rights in China.
Prior to Lagadère, Nikolaus has also worked at UFA Sports and Sportfive GmbH and has been in the media rights business for 15 years.
He was born in Hamburg, Germany and received a law degree at the Universities of Heidelberg, Barcelona (UB).