The Future of Broadcasting

Soccerex China 2018

The Studio | 17 April 2018 | 4:45 PM - 5:30 PM

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We are experiencing a global clash between traditional broadcasters and new media. Free-to-air channels and cable TV providers are immersed in bidding wars for football’s most valuable competitions’ rights in a market disrupted by e-commerce, quad players, sport networks and social media companies. Does any player have the winning formula? Is competition from broadcasters as intense in China? With over 500 million Chinese football fans following the Chinese Super League online, there is no question that the future of broadcasting in China will be digital. Which online players can foreign major leagues partner with to maximize their exposure? Are there opportunities for international broadcasters to enter the Chinese market and can Chinese broadcasters expand to the rest of the world? At Soccerex, broadcasting experts from China and other leading markets will share their views about the current landscape and the future of broadcasting.

Suggested for: Broadcasting & New Media


Jeff Nathenson
International Managing Director

'Jeff Nathenson is the international Managing Director at Whistle Sports, a global sports entertainment network that creates and delivers compelling sports content across multiple platforms. Jeff focuses on building the international operations of Whistle Sports, expanding the company’s reach and relationships with content creators on different digital and social platforms and works closely with brands looking to increase their engagement through sport and social media.

Previously Jeff was head of football at YouTube where he developed the global football strategy, helping to transition the platform from user-generated uploads to official content offerings. He worked with big global sports brands such as UEFA, FIFA La Liga, Bundesliga and Ligue 1. While Jeff was at YouTube he also negotiated ground breaking global sponsorship deals with the likes of adidas and Gillette. Jeff was also previously the Strategic Partnerships Manager at YouTube where he negotiated and executed commercial deals with brands like BBC Worldwide, Fremantle, Time Warner and Al Jazeera

Yu Hang
DDMC Sports Group
Special Advisor to the Chairman

Yu Hang is well recognized as the leading sports media expert in China. He joined DDMC Group in June 2017 and is in charge of overall operations and strategy of the entire DDMC sports sector. In 2014, Yu Hang joined LeSports as Vice President and was later promoted to Chief Operating Officer. He spent almost 10 years with Sina Sports as Sports Director, building up Sina Sports’ brand as the number 1 sports portal in China. He was also among the first Chinese employees at the Asian Football Confederation back in 2004.

Mr. Yu has over 18 years experience working and specializing in media rights acquisition and distribution, globalization, new media/OTT and platform operations.

He received a Football Industries MBA degree from the University of Liverpool and attained a Bachelor of economics.

Rowan Simons (Moderator)
Founder of China Media Management Inc
Chairman of China Club Football FC

Rowan Simons is one of the most respected foreign experts in the PRC media, entertainment and sports industries with 30 years’ experience working with major rights holders, broadcasters, consumer brands and government departments.

Rowan worked for the 1990 Beijing Asian Games OC and has been a BOCOG special adviser for all three of Beijing’s Olympic bids. He also worked with CCTV and big regional TV station to help develop live and feature coverage of the Premier League, FA Cup, Wimbledon and motorsports.

He has been the most prominent and most outspoken advocate of football reform inside China for over 20 years. In 2000, he established Amateur Football Holdings Limited to direct investment into designing, building and operating independent grassroots networks.

In 2001, China Club Football FC became Beijing’s first foreign-owned football enterprise. Today, CF is the widely acknowledged leader and operates the largest grassroots network in Beijing, with over 3,500 junior players from 80 countries playing at over 30 locations.

In 2015, he was appointed Special Adviser for the partnership between National Football Museum, Manchester and China Linzi Football Museum, Zibo personally launched by President Xi Jinping during his state visit to UK. Rowan is also the Founding Partner at China Media Management Inc, a consultancy serving major clients in the entertainment content industries.