Sponsorship & China’s Sports Economy

Soccerex China 2018

The Studio | 17 April 2018 | 3:30 PM - 4:15 PM

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Against the backdrop of ambitious state plans to grow value of their sports industry to $800bn by 2025, China’s sports sponsorship market, both domestically and internationally, is booming. From the influx of Chinese brands involved with the FIFA World Cup to record domestic deals, the corporate sector in China is increasingly turning to sport to grow their global presence.

In this session we will hear from a mix of Chinese and global brands as they discuss the trends in Chinese sport sponsorship, what the future might hold for the market and how this investment is really benefitting Chinese sport.

Suggested for: Clubs & Rightsholders, Commercial & Sponsorship


Loic Biver
Hublot Greater China
General Manager

Loic Biver is the son of Mr. Jean-Claude Biver, president of LVMH watch division and chairman of Hublot, one of very few names that have left a mark in the history of watchmaking industry. Not surprisingly, Loic inherited the passion for watchmaking from his father.

In 2005, he graduated from the renowned HEC Paris and decided to study in Renmin University of China. In 2007, he moved to Hong Kong and joined Swiss Prestige, one of the major retailers of Swiss watches in Asia. He was then made the brand manager of Hublot Hong Kong in his fourth year there.

In 2011, Loic moved to Shanghai and was appointed as the director of Hublot China as part of LVMH group. 3 years later, he took the role as the general manager of Hublot Greater China. With his entrepreneurial flair and extraordinary leadership, Hublot has grown with great momentum and made incredible achievements since its first boutique was opened in Shanghai in 2009.

Shoto Zhu
OCEANS Sports & Entertainment
Founder & CEO

Following stints advising the Chinese Football Association, Dentsu and several leading international brands, Shoto founded OCEANS Sports & Entertainment in 2006. Building on his prior experience with J-League and FIFA, Shoto landed Oceans’ first major partnership as the sole marketing representative for the 2007 FIFA Women’s World Cup in China. With a team now over 100 strong, OCEANS is one of the most important sports companies in China and in 2014 became the first ports marketing agency to IPO in the Beijing Stock Market, cementing its place as a leader in the Chinese sports industry.

Tristan Chen
Anchor Sports, Hupu
Founder & General Manager

Tristan is the Founder and General Manager of Anchor Sports, the Global Strategic Business Unit of Hupu. Anchor Sports is the leading Chinese sports agency who is helping the best clubs, players and brands in the world, like LaLiga, FC Barcelona and Neymar Jr.

Tristan started his career at Hupu Soccer as a sports reporter. In 2012, he became the editor-in-chief of Hupu Sports. In 2014, he moved onto the position of the director of marketing role starting a new era of sports marketing for Hupu.
During more than ten years, Tristan has been playing an important role in leading the wave in the huge change of the Chinese sports industry.

Sergi Torrents
Country Manager, China

Sergi Torrents is an experienced international sports marketing expert with over 15 years in the industry and with 12 years of marketing and business experiences in China market, working mainly for football properties, but as well, for Basketball and Motor Sports properties, as Euroleague Basketball and Formula E. He joined LaLiga as Country Manager for Greater China in 2014, and he is in charge of all the operations in the territory.

Li Shuangfu (Moderator)
Lanxiong Sports

Li Shuangfu started his career at Basketball Pioneers and Sina Sports as a sports reporter covering NBA in the USA and later became the first Chinese NBA beat writer who visited the White House. He then returned to China and co-founded Lanxiong Sports, a media platform originally served to deliver sports content. Their services have expanded to getting individuals and businesses connected in Financing, Sports Intelligence, Talent Sourcing and Events.