Major Events: From Bidding to Legacy

Soccerex China 2018

The Studio | 17 April 2018 | 12:00 PM - 12:45 PM

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With the Olympic Games awarded to Paris in 2024 and Los Angeles in 2028, it is now the turn for FIFA to decide where the 2026 and 2030 World Cups will take place. The decision for 2026 will be made in June 2018 between Morocco and the joint USA, Canada and Mexico bid. For 2030, Argentina, Uruguay and Paraguay have officially confirmed a joint bid, and China and England have publicly shown their interest. For these bidding nations – and those considering bidding for any international tournament – the requirements of each stage of delivery need to be carefully considered, in particular, will the tournament leave a meaningful and sustainable economic and social legacy to the development of football in the country. What are these requirements and how does a nation best communicate their suitability to fulfil them? How do you best plan for a lasting legacy? At Soccerex, decision makers and major event organizers will provide answers and share their experience in bidding for and hosting mega sporting events.

Suggested for: Stadia & Major Events

Confirmed Speaker

Hicham El Amrani
Morocco 2026 World Cup
CEO

Hicham is the former Secretary General of the Confederation of African football. He possesses a wealth of international managerial and strategic experience.

He ran the administration and divisions, to improve its financial health and audit processes, while managing all development programs, events, general assemblies and competitions and was in charge of the delivery of all CAF Competitions.

He managed to sign a landmark marketing deal, allowing the African Confederation to net a minimum guarantee of one billion US Dollars for its competitions up to 2024, a large increase valued at 150 million US Dollars.

Hicham also undertook relationship management with key commercial and institutional partners to promote CAF development and ensure African football member associations do benefit from greater resources to develop grassroots football.

Hicham El Amrani was appointed by The Royal Moroccan Football Federation as coordinator between the organizing committee of the 2026 World Cup and FIFA.

Previous positions in football include being a Marketing Manager at the Asian Football Confederation.