Lessons for League Success

Soccerex China 2018

The Studio | 17 April 2018 | 2:00 PM - 2:45 PM

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Leagues are the bedrock of domestic football, providing a collective structure and commercial organisation to the club game in any country. While there is clearly a financial gulf between the established European leagues and those in other nations around the world, the professional principles upon which they are established are the same world over and offer lessons to any league looking to improve their domestic product. Countries like India and China, who have taken big steps in developing their domestic leagues, have also sought input and advice from leagues like the Premier League, through knowledge sharing agreements that allow them to help shape their growth in a sustainable way. What are the best lessons that can be learnt from Europe’s elite leagues? What can be gleaned from other popular leagues like NBA? How can league’s best collaborate without seeing their own domestic fanbases eroded by the established competitions? At Soccerex China, a mix of regional and international league chiefs will reveal their lessons for league success, look the lessons that can be learned from each other and at possibility of establishing mutually beneficial partnerships.

Suggested for: Performance


Sergi Torrents
Country Manager, China

Sergi Torrents is an experienced international sports marketing expert with over 15 years in the industry and with 12 years of marketing and business experiences in China market, working mainly for football properties, but as well, for Basketball and Motor Sports properties, as Euroleague Basketball and Formula E. He joined LaLiga as Country Manager for Greater China in 2014, and he is in charge of all the operations in the territory.

Richard H. Young
NFL China
Managing Director

Richard is the Managing Director of NFL China since 2010. He has more than 22 years of experience in sports event management, sales, and marketing with a strong focus in media rights and market strategy.

His previous work experience in China includes driving a Chinese media joint venture partnership responsible for launching China’s first nationwide HD sports channel; and founding The Young Company, which provided consulting services in production, distribution and media rights in China for leading sports leagues, broadcasters and commercial sponsors.

Prior to living in China, Richard worked at ESPN STAR Sports as Vice President, where he managed over 100 events in 13 different countries over 8 years across Asia. His management experience also includes a number of years in Taipei managing Sports International, Entertainment Plus Ltd. Richard has managed over 100 professional tournaments in 10 different sports throughout his career.

David Dein
Arsenal & The FA
Former Vice-chairman

Former Vice-chairman of Arsenal FC, he transformed the club into one of the leading clubs in Europe. During his tenure he was responsible for installing Arsène Wenger as manager, signing players such as Thierry Henry, Dennis Bergkamp and Patrick Vieira and creating a solid model. He is also former vice-chairman of the Football Association, was involved in the creation of the English Premier League and was President of England’s 2018 World Cup bid.

Andrew Collins (Moderator)

Andrew is the founder & CEO of Mailman, China’s leading sports digital consultancy. After acquiring Mailman in 2006, Andrew has transformed the company to become a global leader in China digital strategy, now supporting the world’s best sports properties including Manchester United, Bundesliga, NHL, NFL, Inter Milan and Kobe Bryant. Andrew is a cofounder at Fanstang, a China celebrity marketing platform, founder at KAWO, a social media management platform and considered a pioneer in Chinese marketing and technology industries. He leads the group in global strategy, acquisitions and group partnerships.