Leagues are the bedrock of domestic football, providing a collective structure and commercial organisation to the club game in any country. While there is clearly a financial gulf between the established European leagues and those in other nations around the world, the professional principles upon which they are established are the same world over and offer lessons to any league looking to improve their domestic product. Countries like India and China, who have taken big steps in developing their domestic leagues, have also sought input and advice from leagues like the Premier League, through knowledge sharing agreements that allow them to help shape their growth in a sustainable way. What are the best lessons that can be learnt from Europe’s elite leagues? What can be gleaned from other popular leagues like NBA? How can league’s best collaborate without seeing their own domestic fanbases eroded by the established competitions? At Soccerex China, a mix of regional and international league chiefs will reveal their lessons for league success, look the lessons that can be learned from each other and at possibility of establishing mutually beneficial partnerships.
Suggested for: Performance
Sergi Torrents is an experienced international sports marketing expert with over 15 years in the industry and with 10 years of marketing and business experiences in China market and other Asian Markets as Japan and Philippines. He joined LaLiga as Country Manager Greater China and in this role is in charge of the league’s growth in the country.