LaLiga Data Centre - Match Fixing and Data Distribution Strategies

Soccerex China 2018

The Studio | 18 April 2018 | 9:30 AM - 10:15 AM

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A Unique Sports Data Partnership.

In September last year, LaLiga signed a new partnership with the Perform Group to create the LaLiga Official Data Centre, a innovative new approach to ensure that LaLiga maximizes the use of official match data across multiple sectors and channels. The Data Centre will prevent match manipulation and betting fraud through enhanced monitoring and intelligence. It will facilitate innovation across broadcast graphics and production workflows, develop digital data visualisations, fantasy and gaming concepts, as well as supporting a commitment to data editorial and performance data analytics.

In this presentation, senior project members from both LaLiga and Perform will explain how the project came about, the impact they see it having on LaLiga’s data use and its effect on LaLiga’s overall development strategy.

Suggested for: Clubs & Rightsholders, Commercial & Sponsorship, Finance & Regulation


Alfredo Lorenzo
Integrity & Security Director

Alfredo Lorenzo was born in 1970, is currently the Integrity and Security Director of LaLiga, (Spanish Professional Football League). Former Chief Inspector of the National Police with 18 years in service in the field of mayor sporting events safety and security.
In January 2015 he was called to create the Security Department at LaLiga and in June he was appointed to deal with Integrity matters. The Department, he is leading, is in charge of the implementation of the Integrity policy in professional football, fighting against corruption, manipulation of the competition and illegal betting as well as activities related to violence prevention and safety and security standard in the First and the Second football categories.

Jake Marsh
Perform Group
Head of Integrity

Jake is our Head of Integrity Operations at Perform having joined the company in January 2017. He is based in the UK and his team is responsible for overseeing the integrity of our fast data services and also leading projects for governing bodies, rights holders and other stakeholders focused on mitigating and investigating the threats from betting corruption and match-fixing.

Prior to joining Perform in January 2017, Jake was a consultant for an international sport think-tank and over the past 14 years has worked in fraud and anti-corruption investigations in various sectors having had a significant part of his career in private investigations and risk management. This saw him specialise in certain areas of sport governance and corruption issues such as player transfers, club ownership, intellectual property, doping and match/race-fixing.
He is a Board Member of the Darts Regulation Authority (DRA) and also sits on their Disciplinary Committee.
Jake is a guest lecturer on the Erasmus Mundus MA in Sports Ethics and Integrity (MAiSI).

He has an MA from King’s College London and the Advanced Certificate in Sport Governance from the Institute of Chartered Secretaries and Administrators (ICSA).”

Gerardo Riquelme (Moderator)
Deputy Director

Gerardo Riquelme is Deputy Director of MARCA, the leading Spanish sports newspaper with over 7 million daily online readers from all over the globe. He has developed all his professional career in MARCA since 1991, when he joined as an intern. Since then, Gerardo has covered six Olympic Games, from Atlanta 1996 to Rio 2016, and he has interviewed some of the biggest sports legends of our time including names such as Muhammad Ali and Diego Armando Maradona. Currently, he is leading the international expansion of MARCA in countries such as Mexico and Colombia as well as projects in the Asian region.