A Unique Sports Data Partnership.
In September last year, LaLiga signed a new partnership with the Perform Group to create the LaLiga Official Data Centre, a innovative new approach to ensure that LaLiga maximizes the use of official match data across multiple sectors and channels. The Data Centre will prevent match manipulation and betting fraud through enhanced monitoring and intelligence. It will facilitate innovation across broadcast graphics and production workflows, develop digital data visualisations, fantasy and gaming concepts, as well as supporting a commitment to data editorial and performance data analytics.
In this presentation, senior project members from both LaLiga and Perform will explain how the project came about, the impact they see it having on LaLiga’s data use and its effect on LaLiga’s overall development strategy.
Suggested for: Clubs & Rightsholders, Commercial & Sponsorship, Finance & Regulation
Alfredo Lorenzo was born in 1970, is currently the Integrity and Security Director of LaLiga, (Spanish Professional Football League). Former Chief Inspector of the National Police with 18 years in service in the field of mayor sporting events safety and security.
In January 2015 he was called to create the Security Department at LaLiga and in June he was appointed to deal with Integrity matters. The Department, he is leading, is in charge of the implementation of the Integrity policy in professional football, fighting against corruption, manipulation of the competition and illegal betting as well as activities related to violence prevention and safety and security standard in the First and the Second football categories.
Jake is our Head of Integrity Operations at Perform having joined the company in January 2017. He is based in the UK and his team is responsible for overseeing the integrity of our fast data services and also leading projects for governing bodies, rights holders and other stakeholders focused on mitigating and investigating the threats from betting corruption and match-fixing.
Prior to joining Perform in January 2017, Jake was a consultant for an international sport think-tank and over the past 14 years has worked in fraud and anti-corruption investigations in various sectors having had a significant part of his career in private investigations and risk management. This saw him specialise in certain areas of sport governance and corruption issues such as player transfers, club ownership, intellectual property, doping and match/race-fixing.
He is a Board Member of the Darts Regulation Authority (DRA) and also sits on their Disciplinary Committee.
Jake is a guest lecturer on the Erasmus Mundus MA in Sports Ethics and Integrity (MAiSI).
He has an MA from King’s College London and the Advanced Certificate in Sport Governance from the Institute of Chartered Secretaries and Administrators (ICSA).”
Silvestre Jos is LaLiga’s Technology Services Manager. He is responsible for overseeing digital transformation projects and developing technology services provided to the professional soccer clubs LaLiga is made up of with a focus on improving management efficiency and income generation. Silvestre’s career has been mainly linked to consulting, and prior to joining LaLiga he developed technology-based strategies and business solutions for companies such as Microstrategy, PriceWaterhouseCoopers and Indra, among others.