How education, coaching & technology can shape China’s football future.

Soccerex China 2018

The Studio | 18 April 2018 | 2:30 PM - 3:15 PM

Session Image

China's National Football Plan presents a bold vision for the World's most populous nation to become a major player in the World's number one sport. At its core is youth development, challenging the nation to produce elite home grown players and create an ecosystem for grassroots football that must be connected to the national education system. In this session, in partnership with Cruyff Football, a panel of regional and international experts will analyse the key components required to drive forward youth coaching in China and how they can best be integrated at each stage of player development to ensure the successful progress of talent to the elite level.

Suggested for: Performance


Wim Jonk
Cruyff Football

Wim Jonk’s playing career saw him at clubs such as Volendarm, Ajax, Inter Milan, PSV and Sheffield Wednesday, whilst also appearing 49 times for his country The Netherlands. After his career as a player, Jonk featured as a TV football analyst and also returned to FC Volendam as the board member for technical affairs. Between 2008 and 2015, he worked for Ajax as an individual technical skills trainer, Head of Academy and member of the Technical Heart. Since 2016, he and Jordi Cruyff co-manage and lead the international football institute Cruyff Football, which is responsible for managing, protecting, sharing, developing and implementing the Cruyff football vision worldwide.

Ruben Jongkind
Cruyff Football
Head of Talent Development

Ruben is the former Head of Talent Development of the Academy at AFC Ajax Amsterdam and co-writer of the Plan Cruyff. One of the main pillars of this visionary plan was the necessary upgrade and reform of the Ajax youth academy, based on an individual approach in talent development. Ruben was appointed Head of Talent Development and became responsible for the implementation of the plan in the academy in 2011. Between 2012 and December 2015, he implemented the Plan Cruyff and by doing so revolutionized the academy and the club as a whole.

Daniel Stenz
Shandong Luneng Taishan F.C.
Technical Director

After studying at prestigious Rhein-Ahr-Campus in Remagen (Germany), Daniel served several years in various positions and environments all over the world before joining Shandong Luneng Taishan FC in 2017. Helping 1.FC Koeln with promotion, establishing Union Berlin becoming an aspiring candidate for the top 20 teams in Germany, winning the Canadian Cup in the two most successful seasons in history of the Vancouver Whitecaps FC and helping EURO Sensation Hungarian National-Team can be seen as a validation of concept. A concept that combines all the experience of traditional management with the innovation of new technologies to guarantee competitive advantage.

Rowan Simons (Moderator)
Founder of China Media Management Inc
Chairman of China Club Football FC

Rowan Simons is one of the most respected foreign experts in the PRC media, entertainment and sports industries with 30 years’ experience working with major rights holders, broadcasters, consumer brands and government departments.

Rowan worked for the 1990 Beijing Asian Games OC and has been a BOCOG special adviser for all three of Beijing’s Olympic bids. He also worked with CCTV and big regional TV station to help develop live and feature coverage of the Premier League, FA Cup, Wimbledon and motorsports.

He has been the most prominent and most outspoken advocate of football reform inside China for over 20 years. In 2000, he established Amateur Football Holdings Limited to direct investment into designing, building and operating independent grassroots networks.

In 2001, China Club Football FC became Beijing’s first foreign-owned football enterprise. Today, CF is the widely acknowledged leader and operates the largest grassroots network in Beijing, with over 3,500 junior players from 80 countries playing at over 30 locations.

In 2015, he was appointed Special Adviser for the partnership between National Football Museum, Manchester and China Linzi Football Museum, Zibo personally launched by President Xi Jinping during his state visit to UK. Rowan is also the Founding Partner at China Media Management Inc, a consultancy serving major clients in the entertainment content industries.