For brands, media, and entertainment companies, eSports provide a chance to connect with digital natives and millennials that grew up playing games and watching game content, many of which learned about football and grew their love for a club through videogames like FIFA and Pro Evolution Soccer. This is particularly true in China, a country with over 200m eSports fans and some the best teams, which has seen billions of dollars invested to grow the market. ESports is big business and has resulted in many football leagues now having parallel eSports competitions and why FIFA set up an Interactive World Cup.. What is the best way for clubs to connect with the eSports market? Do they need to hire players for an eSports team? Should leagues and federations organize their own competitions or partner with eSports specialists? At Soccerex China, leading eSports experts will explain this phenomenon and look at the best way for football rights holders to capitalize the opportunities of this exciting new sector.
Suggested for: Clubs & Rightsholders, Commercial & Sponsorship
Since finishing his Business Administration studies Felix Welling works for the German Bundesliga Club VfL Wolfsburg. In the Club he started in the fields of Brand Management and Corporate Social Responsibility. In May 2014 Felix initiated the new founded Department of Corporate Development where the club pushes the strategic fields of Internationalization, Digital Transformation, New Business, Brand Management and Corporate Social Responsibility.
Pinqi Zhao is CEO & Co-Founder of WanPlus, one of the biggest eSports media brands in China reaching an audience of over 10 million Chinese eSport fans and business people every month. He is a former business director of LAGOU.com and producer at Tencent. He established the first Esports data training and management platform in China, and is a firm advocator of Esports professionalization.