Chinese Investment in Global Sport

Soccerex China 2018

The Studio | 17 April 2018 | 10:45 AM - 11:30 AM

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Whether through establishing partnerships with major governing bodies like FIFA and IOC or the purchase of globally renowned sporting properties such as football clubs, Chinese brands and investment funds are giving the country a seat at the top table of the sports industry. On the one hand they are exploiting the promotional and commercial benefits that sports investments can offer; promoting their brands to bigger audiences and generating huge returns in growing markets. On the other, they are creating real influence for China across the sporting spectrum and generating soft power on a global scale. Here we will gather a mix of Chinese brands, investors and finance experts to evaluate the impact of Chinese investment in sport, the opportunities and challenges for those involved and the ramifications for China and its domestic sports industry.

Suggested for: Commercial & Sponsorship


Nikki Wang
Head of Sports Business - China

Nikki joined Deloitte in Beijing in 2012 from HMG (UK Gov.) background. In 2014 and 2015, Nikki worked in Deloitte London office to support Chinese business investments in the UK and worked closely with Deloitte Sport Business Group based in Manchester office and started working with Chinese business in sports industry.

Nikki is currently based in Deloitte Beijing office and leading the sports business from Deloitte in China. she has actively initiated football consultancy projects with Chinese clients and developed collaboration opportunities between international clients and China in professional football area.

Nikki has been involved in several cross-border M&A discussions/transactions in football/sports business and facilitated international sports clients’ development in China.

Neil Chen
Lander Sports
Executive Vice President, Football, Investment and Overseas Business

With 8 years’ corporate M&A experience, Neil Chen joined Lander Sports in 2015 as the Director of Strategic Investment. Neil has been responsible for defining the investment strategy and manage the transactions for Lander Sports since on board.

As the project leader, Neil was leading the acquisition of Southampton FC from 2016 to 2017. He was appointed as the representative of the owner to manage the club operation and the CEO of Southampton FC China to promote the China market post acquisition.

Neil has been engaged in massive sports business transactions in his role and able to conclude abundant understanding in both domestic and overseas sports investment and the Chinese capital market.

Feng Liang
Shenzhen Tianrong Sports Culture Management Co. ,Ltd.
Executive Vice President
Peter Turnbull
London Football Exchange
Trevor Watkins (Moderator)
Pinsent Masons
Global Head of Sport

One of the most influential advisors within the business of sport globally, Trevor came to the forefront of the sports industry in 1997 when he lead the community rescue of AFC Bournemouth, becoming Chairman and overseeing the building of their new stadium. He now leads the Global Sports group of over 90 lawyers at Pinsent Masons. A published author and media commentator, he works across professional sport advising key stakeholders on a range of strategic issues.