Whether through establishing partnerships with major governing bodies like FIFA and IOC or the purchase of globally renowned sporting properties such as football clubs, Chinese brands and investment funds are giving the country a seat at the top table of the sports industry. On the one hand they are exploiting the promotional and commercial benefits that sports investments can offer; promoting their brands to bigger audiences and generating huge returns in growing markets. On the other, they are creating real influence for China across the sporting spectrum and generating soft power on a global scale. Here we will gather a mix of Chinese brands, investors and finance experts to evaluate the impact of Chinese investment in sport, the opportunities and challenges for those involved and the ramifications for China and its domestic sports industry.
Suggested for: Commercial & Sponsorship
In her role as Associate Director, International Business Development, Nikki advises Chinese businesses on investment into the UK and Europe with focus on the sports Industry. In addition she assists both Chinese sports organizations in improving their operation and developing the optimum commercial strategy and support international sports organization's the shaping their China market strategy. Based in Beijing, Nikki joined Deloitte in 2012 following stints with UK Trade & Investment (as it was then known) and the British Embassy.