eSports - a whole new game

Soccerex China 2018

The Academy | 18 April 2018 | 2:00 PM - 2:45 PM

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For brands, media, and entertainment companies, eSports provide a chance to connect with digital natives and millennials that grew up playing games and watching game content, many of which learned about football and grew their love for a club through videogames like FIFA and Pro Evolution Soccer. This is particularly true in China, a country with over 200m eSports fans and some the best teams, which has seen billions of dollars invested to grow the market. ESports is big business and has resulted in many football leagues now having parallel eSports competitions and why FIFA set up an Interactive World Cup.. What is the best way for clubs to connect with the eSports market? Do they need to hire players for an eSports team? Should leagues and federations organize their own competitions or partner with eSports specialists? At Soccerex China, leading eSports experts will explain this phenomenon and look at the best way for football rights holders to capitalize the opportunities of this exciting new sector.

Suggested for: Clubs & Rightsholders, Commercial & Sponsorship


Pinqi Zhao
CEO & Co-Founder

Pinqi Zhao is CEO & Co-Founder of WanPlus, one of the biggest eSports media brands in China reaching an audience of over 10 million Chinese eSport fans and business people every month. He is a former business director of and producer at Tencent. He established the first Esports data training and management platform in China, and is a firm advocator of Esports professionalization.

David Ng
Super Generation Investment - the holding company of EDG eSports Club
Co-Founder & CEO

David Ng is the Co-Founder / CEO of SUPER GENERATION INVESTMENT; President of EDG, one of the most successful and influential Esports teams in China with 5 championships in LPL. SUPER GENERATION GROUP is an aggregative enterprise with the goal of leading the global Entertainment and Esports industry. It business include Esports team, Esports entertainment, Esports education, Esports Entertainment industrial park and etc.

Friend Chen
Co-Founder & CEO

Friend Chen is the Co-Founder / CEO of He is a Veteran of Chinese Esports industry with years of experience. In 2017, he started new strategic layout of streaming platform, and has invested billions of resources into game, sports, E-commerce and entertainment divisions and successfully makes Longzhu the only streaming platform in China covering the whole industry chain.

Yang Zitao (Moderator)
FIFA Online 3
Official Commentator

Esports columnist of ECOSPORTS. Thunder is former esports pro player, and now an official commentator of FIFA ONLINE 3. Previously worked at Panda TV, PLU as operation manager.