Patrick Lowe

LaLiga North America

Head of Partnerships
Patrick is a sports management executive currently serving as the Head of Partnerships of LaLiga North America, a joint venture between Relevent Sports, a multinational media, sports, and entertainment group, and LaLiga, Spain’s top-flight soccer competition and professional association.

Previously, Patrick served as the Global Partnerships Sales Manager in LaLiga´s Headquarters based in Madrid, Spain. In this position, he was responsible for creating and executing the international sales strategy, business development, sourcing and closing commercial partnerships from territories around the globe.

Prior to joining LaLiga, he spent 5 years as the National Sales Manager in the United States and Canada for Generation adidas International, an international platform for adidas USA and Canada partners to interact and collaborate with adidas clubs, federations and partners internationally.

Preceding his time at Generation adidas International Patrick served in various positions abroad including posts at the United Nations Office for Sport Development and Peace, based in Geneva, Switzerland and Business Development Manager at Soccer Express, based in Vancouver / Toronto, Canada.