Jorge Urrutia

Dapper Labs

VP Football Partnerships
Jorge Urrutia del Pozo is the VP, Football Partnerships at Dapper Labs. He drives our growth in the sport and has been critical to the success of our partnership with LaLiga to launch their digital collectible experience. Urrutia del Pozo has two decades of experience leading growth strategies in sports, media and technology. Prior to Dapper, he built a growth marketing team at the NBA that achieved record increases in marketable fanbase, fan engagement rate and direct-to-consumer subscriptions. He has also spent time at Digitas, The Huffington Post, AOL, and The Boston Consulting Group in a variety of growth and transformation leadership roles.

Urrutia del Pozo holds an MBA from MIT and a Masters in Sports Management from Columbia University.