James Lamon


SVP Content and Creative
James is the SVP of Content and Creative at Footballco, responsible for defining the content and advertising strategy for Footballco's portfolio of publishing brands, which reach more than 500m fans a month in 17 languages and include the world’s biggest digital football destination, GOAL, and local market leaders including Calciomercato.com, Spox and Voetbalzone.

Prior to Footballco, James was an eight-year employee of BuzzFeed where he most recently served as the Head of Content for BuzzFeed in Europe, overseeing BuzzFeed's content and creative teams across their portfolio of brands.

James is using this experience at Footballco to create and leverage new football media brands to enrich every fan’s love of football and enable Footballco to play a role in the many ways that fans engage with the sport.

Born in Texas, James started his media career in New York City before moving to London in 2016.