Alan Rothenberg

Playfly Premier Partnerships/1994 FIFA World Cup USA

Chairman/Former Chairman
Alan Rothenberg is Chairman of Playfly Premier Partnerships, with offices in Santa Monica, Chicago, and New York City. A lawyer and partner in major law firms in Los Angeles for over 35 years, Rothenberg specialized in representing financial institutions, sport teams, leagues, facilities and individuals; and entertainment clients. Among sports clients he represented were the LA Lakers, LA Clippers, LA Kings, Portland Trailblazers, Seattle Supersonics, and the NBA.

His involvement in sports led to major roles in the development of soccer in the United States. After serving as Chairman of the LA Aztecs in the NASL, he was soccer Commissioner in the 1984 Olympics, President of U.S. Soccer from 1990-1998, Chairman and CEO of the incredibly successful 1994 FWC and Chairman of the historic 1999 FWWC. He was the founder of the U.S. Soccer Foundation, which was funded by the $50+ million surplus from the 1994 FWC. This subsequently provided the funding for MLS, also founded by Rothenberg.

He has been the recipient of numerous awards and honors, including FIFA’s coveted Order of Merit, USOC Foundation’s Steinbrenner Award for Lifetime Achievement, membership in the US Soccer Hall of Fame and MLS Legacy Award.