Heidi Pellerano

Concacaf

Chief Commercial Officer
Born and raised in Puerto Rico to Dominican parents, Ms. Pellerano has over 20 years of experience in delivering successful partnership strategies, win-win negotiations, as well as effective brand and marketing activations across the sports and entertainment industries. Most recently, she served as Executive Vice President of Brands at Wasserman Media Group, a partnership and activation agency, which is partner to the world’s most iconic brands, properties and talent. During her tenure at Wasserman, she led the brands division, projects and business development team and also the multicultural practice. She was also instrumental in overseeing Wasserman’s strategic plan for expansion into Latin America.

Prior to Wasserman, Ms. Pellerano served as an Account Director with Raleigh, North Carolina-based sports and entertainment consulting firm OnSport, which was acquired in 2007 by Wasserman.

Ms. Pellerano started her career in sports with the Women's National Basketball Association (WNBA). She worked on Public Relations and Player Personnel, focused on expanding the national profile of the league and its players.

Prior to entering the sports industry, Ms. Pellerano worked for ANSER as a consultant drafting future strategies and POVs for the firm’s key clients.

Ms. Pellerano currently holds the position of Chief Commercial Officer at Concacaf. She is a member of the executive leadership of the Confederation and in her role, she has direct oversight of the departments of Business Development, Partnership Marketing, Digital and Emerging Technologies, Media Distribution, and Broadcast Productions.