Brent Koning

EA Sports FIFA

Brent is an industry veteran with a career working with some of the biggest names in the video game world, working across all disciplines of gaming, from marketing and advertising to game development and esports. As the leader of the FIFA Competitive Gaming team based in Vancouver, Brent and his team successfully launched the FIFA Ultimate Team Championship Series in 2017, then grew the 2018 FIFA Global Series to attract more than 20 million participants from 60 nations, and in 2019, the FIFA Global Series program has surpassed 650 million minutes of content consumed by fans, with millions engaging in events through online and traditional broadcasts. Soccer is in his DNA, as he’s a former player and licensed coach. In his role, he combines his passion for the sport with the emergent opportunity within competitive gaming to bring the world’s most popular sports video game franchise to the competitive arena.