Case Study: Visual Sports

Launched in 2000, the Canadian based company Visual Sports exhibited at the Soccerex Global Convention 2008 held in Gauteng province, South Africa in the build up to the 2010 FIFA World CupTM. Visual Sports aim to create and deliver the best interactive gaming experiences in the world. They have a strong focus on research and new product development ensuring they are always on the forefront of breaking technologies.

The 2008 Soccerex event in South Africa was Visual Sports’ first taste of the ‘Soccerex experience’ and by exhibiting at the world’s largest football business event they were able to put their solutions in front of their target audience of sponsors and marketing agencies as well as key decision makers from other industries.

During the event Visual Sports were able to connect with dozens of meaningful business connections, including two market leading companies, Nike and Samsung. Through their exhibition stand, Visual Sports made contact, and eventually secured a deal, with Nike Football for a fully branded football simulator to be used around the world at Nike events. Nike used the simulators to help promote their World Cup apparel, helping to spread the reputation of Visual Sports throughout the industry.

Discussing the partnership, Graham Bartlett, former Sport Marketing Director, Nike, commented: "I find it fantastic; you can do a month’s work in a day here. It saves me so much time in travel, phone calls, pinning people down - everybody is in one place at one time that’s the benefit."