SOCCEREX THE GLOBAL LEADER FOR THE BUSINESS OF FOOTBALL

Spanish giants and nine times European Champions Real Madrid CF first attended Soccerex in 2005 and have returned every year since. In this time, Soccerex account manager Daniel Paiser has worked closely with Real Madrid CF to ensure their commercial needs have been met at all our events. In 2006 after alerting Soccerex that they were looking to attract a new premium sponsor Daniel introduced them to a number of brands. Using the networking platforms that Soccerex provides, Real Madrid CF were able to meet with the top gaming corporation bwin and further cultivate their business relationship. bwin are Europe's number one online sports betting organisation and have attended two Soccerex London Forums as well as the main event in 2006.

'As a global brand looking to cement ourselves in the football industry Soccerex events provide the perfect opportunity to meet up and talk business with the clubs from key leagues, such as Real Madrid. Soccerex is an occasion that allows us to hold many meetings in a time efficient environment.' Andrea Gaudenzi, Head of Sponsorship &Events, bwin

Subsequently, bwin were pleased to announce a new partnership starting on 1 July 2007 as the main sponsor for Real Madrid CF. The agreement has initially been agreed for a period of three seasons. Apart from displaying the bwin logo on the jerseys of the Real Madrid CF, the corporate agreement also extends to extensive branding of the stadiums and Real Madrid's training ground.

Soccerex provided a platform for bwin and Real Madrid CF to discuss the commercial opportunities of a potential sponsorship partnership.