SOCCEREX THE GLOBAL LEADER FOR THE BUSINESS OF FOOTBALL

SOCCEREX BUSINESS is the quarterly magazine from two of the most trusted brands in global football media and communications. Inspired by Soccerex and delivered by SportBusiness International, Soccerex Business is the publication for the people who make football tick, uniting the Soccerex football family throughout the year.

A powerful communications channel - Soccerex Business is your direct channel to the most influential people in football, the people who make the decisions and sign the cheques!

To explore commercial opportunities or to advertise in Soccerex Business please contact Paul Santos: Telephone +44 (0)20 7954 3483 paul.santos@soccerexbusiness.com

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Soccerex Business 2010 Media Pack

ISSUE 6

AFRICA'S TOP 10
Has African club football come of age? Soccerex Business identifies Africa's most commercially successful clubs, highlighting revenues, attendance and on-field success.

THE AFRICAN CUP OF NATIONS
What can we learn from January's tragedy-hit tournament in terms of organisation, venues, sponsorship, broadcast rights and trading in the January transfer window?

THE NEW BRAZILIANS
African players, like Brazilians, are willing to travel the globe to ply their trade. But which perform best on their travels? Which represent the best value? And could changing lifestyles in Africa persuade some players to quit smaller European leagues and return home?

UEFA EURO 2016: THREE IN THE FRAME
Insight, analysis and venue breakdown of the three bidding nations for Euro 2016 - France, Italy and Turkey – ahead of the European governing body's decision day in May 2010.

FIFA WORLD CUP 2018 & 2022
The 10 bidding teams in the race to host the 2018 and 2022 FIFA World Cups are beginning to firm up their venue plans ahead of May's submission of the all-important Bid Books to FIFA. How will each bid line-up its venues? And which bidding nations have the edge in the race and which are losing ground?

SOCIAL MEDIA
Whether it's Facebook, Twitter or Linkedin, it's clear that social media is no longer just for kids. The major US sports leagues take the medium seriously enough to invest in the main (personnel) costs to deliver what the fans and sponsors desire. Soccerex Business investigates whether professional football should follow suit.

THE BIG PICTURE
Are costly big screens simply being taken for granted by the fans they promised to engage? Or can innovative programming bring in significant ad revenue and generate extra food and beverage spend from fans who arrive early to watch the show?

LE REBRAND
After careful evaluation and strategic consulting, the French club currently known as Le Mans Union Club 72 (MUC 72) will be renamed LEMANS FC from the 2010-2011 season. Why should clubs break with history to refresh their brand name? And will other clubs join the rebrand bandwagon?

CREATIVE FINANCING
Football clubs seeking to raise capital are currently experiencing a financial Cul de Sac for standard solutions. So where can you go for finance to strengthen a squad or build a new stadium? And how will football's relationship with debt change over the coming years?

THE RISK BUSINESS
If England wins the World Cup this summer, there will be payouts aplenty in the corporate world, from the bonus payments made by sponsors of the national team and its individual players, to even more expensive liabilities based on money-back promotions made by retailers. Soccerex Business explores ways to mitigate against these risks.

REGULATING THE WILD WEST
As football's major governing bodies look to curb football's free-wheeling free-market, how likely is it that UEFA and FIFA's game-changing proposals will become law and what impact will this have on clubs' economic and player development strategies?

ISSUE 7

FIFA World Cup 2018 & 2022: Candidate updates
Player Development: Best practice in Academy organisaton and skills disemmintaion from around the world
Portuguese League: Out of the shadow of La Liga Stadium Building Blocks: Experts from seating, private boxes, catering and conferencing on best practice in the fitting out next generation football stadia
Niche Endorsements: From managers, referees and retired players
Ambassador Programmes: How clubs use their former players for marketing & hospitality

ISSUE 8

FIFA World Cup 2018 & 2022: Bid Books are in
The AFC Champions League: Rising in the east
Outside Broadcast: Update on new technology and applications
Up for Grabs: New TV rights deals on the football landscape
Beach Soccer: What's it worth to the participants?
Futsal: A new lucrative form of the game?
Selling the Family Silver: The wisdom of selling inventory like stand naming rights on long-term deals to combat short-term cash flow problem