9 APRIL WEMBLEY STADIUM

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Soccerex London Forum Learn, Network & Do Business

Soccerex London Forum 2008 // Conference Schedule Preview



08.30 - 10.00

Registration and Networking breakfast


10.00 - 10.15

Opening Ceremony hosted by
Sir Bobby Robson, Former England manager
Gordon Taylor, CEO, Professional Footballers Association
Bryan Robson, Former England & Manchester United Captain
Premier Mbhazima Shilowa, Gauteng Provincial Government
Short welcoming address by Tony Martin, Chairman, Soccerex


10.15 - 11.00

'The Inside Story' - Each speaker will be able to offer their unique insight and retrospective knowledge that arose from working with some of football's biggest organizations. If you have ever wondered how Clubs, Leagues and Brands interact and make the deals that continually take the game forward both 'on' and 'off' the pitch - this is the panel for you.

// Trevor Birch, former CEO, Chelsea FC, Leeds United FC & Derby County FC
// Rolf Beisswanger, former Sponsorship Director, Siemens
// Esteve Calzada, former Chief Marketing Officer, FC Barcelona
// Mike Lee OBE, former Director of Communications & Public Affairs, UEFA & London 2012

Moderated by Matt Lorenzo, Sky Sports


11.00 - 11.45

Networking break


11.45 - 12.30

'One-to-One' - this panel will provide a unique insight into the secrets of Clairefontaine and the unprecedented youth talent that this scheme has nurtured. As well as sharing his unrivalled knowledge on youth development, this session will offer an exclusive view into what drove his exceptional success as manager of both Liverpool FC and Olympique Lyonnais.

// Gerard Houllier, Technical Director, French Football Federation

Moderated by Jeff Powell, Daily Mail


12.30 - 14.00

Lunch and networking


14.00 - 14.45

'Pitch Perfect Partnerships - Synergies in Sports' Long gone are days when sports used to be isolated industries with little in common. Globalization, developments in new media, and an ever increasing pattern of cross-ownership between sports, have opened new opportunities for sporting bodies to engage with each to promote their respective sports.

// Eddie Jordan, Formula 1 pioneer
// Emanuel Macedo de Medeiros, Chief Executive Officer Association of European Football Leagues (EPFL)
// Ian Ritchie, Chief Executive of The All England Lawn Tennis & Croquet Club
// Alistair Kirkwood, Managing Director, NFL UK

Moderated by Kevin Roberts, SportBusiness Group


14.45 - 15.30

Networking Break


15.30 - 16.15

'Marketing European Leagues - tackling new consumer trends with commercial solutions' Soccerex have partnered with the European Professional Football League (EPFL) to put together a panel of senior league representatives addressing all aspects of their Leagues' commercial activities. The panel consists of four top European Leagues, all at different stages of their domestic and international development.

// Francisco Roca Perez, CEO, Liga Nacional de Futbol Profesional (Spain)
// Tom Bender, Director of Marketing and Communications, Bundesliga (Germany)
// Tiago Craveiro, GS & Marketing Director, Liga Portuguesa de Futebol Profissional (Portugal)
// Wojtek Dobrzyński, Marketing Director, Ekstraklasa (Poland)

Moderated by Rogan Taylor, University of Liverpool


16.15 - 17.00

Networking break


17.00 - 17.45

'Club Revenue Streams: Past Successes & Future Growth' - Recognising the varied revenue profiles of different sized clubs in markets around Europe, as described in the Deloitte Football Money League and Annual Review of Football Finance, this panel at the Soccerex London Forum will analyse top European clubs' strategies for utilising their assets beyond broadcasting deals, both now and in the future.

// Begona Sanz, General Commercial Director, Real Madrid CF
// Umberto Gandini, Organizing Director, AC Milan
// Peter Kenyon, CEO, Chelsea FC
// Ian Ayre, Commercial Director, Liverpool FC

Moderated by Dan Jones, Sports Business Group, Deloitte


17.45 - 19.00

19.00 - 22.00


Complimentary Drinks & 'Footie Grub'

Sporting figures will offer expert pre-match analysis on the evening's Champions League encounters will be provided by:

// John Barnes , England & Liverpool FC Legend
// Bryan Robson, England & Manchester United Legend

UEFA Champions League Quarter-Finals Second Leg Live on Screen
Manchester United v AS Roma and FC Barcelona v FC Schalke 04

Interactive gaming evening presented by Betfair