Vasco da Gama teams up with Nissan
23 Jul 2013
Campeonato Brasileiro Serie A club Vasco da Gama has announced a four-year sponsorship deal with Nissan.
The agreement will run from 2013-14 to 2016-17 and will see the Japanese automotive giant’s logo displayed on a slot on the upper back of the team’s shirts as well as the playing shorts. There will also be Nissan branding on all official training kits and reserve team shirts, as well as the club’s official website, social networks and three sides of Vasco’s stadium.
The agreement is reportedly worth R$8 million (US$3.6 million) per season to the Rio de Janeiro club. “This contract is very significant for our management team as we had to work hard to put Vasco on course,” said Vasco da Gama president Roberto Dinamite.
Nissan Brazil president François Dossa explained that the deal with Vasco will coincide with an anticipated expansion of the company’s operations in Brazil. “Nissan is growing in the country with the construction of a new plant in the state of Rio de Janeiro, and we want to achieve a 5% market share by 2016,” he said.