Tottenham smartens up its act with Bosideng London

26 Jul 2013

Tottenham Hotspur has agreed a two-year commercial partnership with the UK arm of Chinese men’s clothing retailer Bosideng.

Under the deal, Bosideng London will serve as the English Premier League club’s official formal menswear partner for the 2013-14 and 2014-15 seasons, providing formal wear for the club’s first team, management and board members. It will also enjoy branding presence across Tottenham’s official website and social media channels.

Bosideng launched its first store outside of its native China in London’s Mayfair district last year and Tottenham will look to benefit from its strength in the Chinese market, with the aim of increasing the club’s presence and support in the country. Gao Dekang, chairman and CEO of Bosideng, said: “As one of Europe’s leading clubs, it’s an exciting opportunity for Bosideng London to support Tottenham Hotspur. With Bosideng a Chinese company new to Europe, it’s important for us to have a strong UK presence and we’re delighted to be working with Tottenham Hotspur as part of our awareness programme.”

Wayne Zhu, CEO of Bosideng UK, added: “The partnership with Tottenham Hotspur Football Club is a key part of Bosideng London’s strategy to establish a brand platform within the UK and Europe. I am delighted and excited by our association with such a world famous partner, and I am positive this will be a long and fruitful relationship.”