Sunderland taking care of appearances with new partner

09 Sep 2013

English Premier League club Sunderland has formed a partnership with NIP+MAN, in a deal that represents the first move into sports sponsorship for the new brand.

Terms of the deal were not disclosed, but NIP+MAN will become Sunderland’s official male grooming partner. Launched in May as a sister company of the NIP+FAB women’s range,  NIP+MAN is designed to target everyday skin and body concerns, ranging from tired skin, sore muscles and abdominal sculpting.

NIP+MAN’s logo will appear across the Stadium of Light’s dugouts, while Sunderland players will also be using the range of products. Sunderland commercial director Gary Hutchinson said: “As a bespoke male grooming product, football offers NIP+MAN a fantastic platform on which to increase the reach of their fledgling brand and access their target audience.”

Stratis Hatzistefanis, co-founder of NIP+MAN, added: “We are over the moon to be partnering with Sunderland AFC, our first partnership in the sporting industry. We look forward to introducing Sunderland fans to our brand-new male grooming products and raising the awareness of NIP+MAN.”