Study illustrates rise of Campeonato Brasileiro
Brazil’s Campeonato Brasileiro could soon break into the top-five revenue generating leagues in world football, according to a new report.
RapidTVNews, citing a study conducted by auditing and consulting company BDO, has stated that the Campeonato Brasileiro currently ranks sixth in the world, behind England’s Premier League, Germany’s 1.Bundesliga, Spain’s La Liga, Italy’s Serie A and France’s Ligue 1.
The study, which analysed factors such as media rights, matchday revenue and merchandising sales, stated that Brazil’s top 25 clubs generated US$860 million in revenue in 2011. This was enough to edge the Netherlands’ Eredivisie into seventh position.
However, BDO believes the impact of hosting the FIFA World Cup in 2014 could see the Campeonato Brasileiro displace Ligue 1 and break into the top-five. BDO auditor Amir Somoggi stated that Brazil’s domestic league is likely to continue its climb as “while in Europe there are struggles to maintain budgets, Brazil is expanding.”
