StubHub makes second Premier League signing
24 Jul 2012
American secondary ticket company StubHub has continued its move into the Barclays Premier League market by agreeing a three-year partnership with Everton.
After having announced a similar deal with Sunderland earlier this month, StubHub will provide Everton season ticket holders with an official channel to sell their seat for any home fixtures that they are unable to attend. Everton said the agreement making the eBay-owned firm its official secondary ticket partner marks the largest commercial deal, excluding shirt sponsorship and retail, in the club’s history.
Dave Biggar, Everton’s commercial director, said: “StubHub enters the UK market with a great track record working with major sports brands in the US. It was important for us to find a partner who takes the fan experience as seriously as we do. StubHub’s focus on service, plus the support provided online, over the phone and in person at the stadium, made it the natural choice for us.”
Brigitte Ricou-Bellan, international general manager at StubHub, added: “As a new entrant to the UK market, we are always keen to team up with powerful brands such as Everton who enjoy a passionate supporter base. We share their passion for serving fans and we look forward to working with the club to bring a best-in-class marketplace and experience to their supporters. This deal is ground-breaking in the industry as it removes restrictions on sales, putting the power back into the hands of the fans. We are confident that our approach to ticketing and e-commerce will be beneficial to the club, the industry, and most importantly, supporters.”
