Spanish football market opens up to YouTube

17 Sep 2012

The Spanish Primera Division has become the latest major league to embrace YouTube after the video-sharing website agreed a three-year deal with Mediapro.

The agency, which is a rights-holder of Spanish football, said that agreement includes the Primera Division, Segunda Division and the Copa del Rey from the second round, but not including the final. Spanish football fans will be able to access content including match highlights, goals, player and coach interviews and press conferences via the www.youtube.com/laliga channel.

The videos will be uploaded to the channel 30 minutes after games are finished and will be accessible via PC, smartphone and tablet devices. However, videos will not be available to be embedded across other websites. “For now we want users to come to our channel, we’ll see later,” Mediapro’s Ignacio Arrola told the El Confidencial website. “The goal is for fans to follow their teams more closely, and not just what is broadcast on television.”

YouTube’s director of strategic alliances, Maria Ferreras, confirmed the agreement does not include live rights. However, Ferreras added: “This agreement does not cover it, but we have shown in previous direct experiences that we are prepared and that, if this point is confirmed, our platform is ready.”