Santander makes inroads into US market with Revolution deal
01 Oct 2012
Santander has struck its first sponsorship deal in the United States football market by agreeing a partnership with New England Revolution.
The multi-year agreement will see Sovereign | Santander, a wholly owned subsidiary of Grupo Santander, become the official bank of the Major League Soccer (MLS) franchise. The Revolution said the agreement will focus heavily on the bank’s and the club’s joint community involvement and engagement under the tagline, ‘One Team, One Goal,’ which will be used in all of Sovereign | Santander’s Revolution programs. The Revolution joins Santander’s global sporting portfolio that includes sponsorship of the Copa America, Copa Libertadores, Copa Sudamericana and Recopa Sudamericana.
“Sovereign | Santander is a proud and committed partner of the New England Revolution and we carry that commitment to the communities and customers we serve,” said Sovereign | Santander president and CEO Jorge Morán. “Soccer is the world’s most-followed sport. We have seen its immense impact through our relationships and existing sponsorships. We look forward to expanding our commitment to the sport in New England to further engage and enrich our community with this significant partnership.”
Robert Kraft, chairman and CEO of the Kraft Group, the holding company for the New England Revolution, added: “Since our inception, the Revolution players and staff have always been champions in the community. The players regularly volunteer their time and resources to the communities that provide so much support for them throughout the year. Customer service is emphasised in everything that we do and teaming up with a company like Sovereign | Santander, which is equally committed to excellence in customer care, is important to us. We believe in the strength of teamwork and look forward to the many opportunities we will have to engage our fans through this new partnership.”