Premier League extends SuperSport rights deal
28 Sep 2012
The English Premier League has moved to secure one of its key overseas broadcast deals after extending its partnership with African pay-television broadcaster SuperSport through the 2015-16 season.
The League on Thursday announced that SuperSport has been awarded the live broadcast rights for all 380 Premier League matches per season in South Africa, Nigeria, and Sub-Saharan Africa in a new three-year deal commencing with the 2013-14 campaign. Financial terms were not disclosed, but the League has reportedly secured an increase on the value of the existing deal. SuperSport chief executive, Happy Ntshingila, said: “The Barclays Premier League has been a mainstay of SuperSports’ offering for many years and we are delighted to have once again extended the partnership.”
The Premier League in June secured a huge 70% rise in the value of its domestic live broadcast rights, with BSkyB and BT splashing out a combined £3.018 billion in an agreement spanning three seasons from 2013-14 to 2015-16. It is now in the process of concluding deals in overseas markets and is seeking to exceed the value of its current set of international rights, which are worth around £1.3 billion over three years.
Premier League chief executive, Richard Scudamore, added: “We have worked with SuperSport for a number of years and are extremely pleased to extend our partnership. They will continue to deliver a premium offering that will showcase the Barclays Premier League to our many fans in South Africa, Nigeria, and Sub-Saharan Africa.”