Nike linked to Roma partnership
13 Mar 2013
AS Roma is poised to sign a long-term agreement which will see Nike become its new kit partner, according to Bloomberg.
Citing two people familiar with the situation, Bloomberg reports that the American-owned Serie A club’s new deal will be drawn up along similar lines to that enjoyed by Manchester United. The English Premier League giant is currently in negotiations with Nike to extend a deal which sees United receive a fixed fee for its kit rights, plus 50% of all profit from global merchandise sales.
Nike will replace BasicNet’s Kappa brand, which has been Roma’s kit partner since 2007. However, Roma made the contentious move in November to terminate its partnership with the Italian sportswear brand citing “non-performance of contractual obligations”. The club’s new partnership with Nike will take effect from next season.
A deal with Nike would mark the latest move in the global brand-enhancing and revenue-generating drive embarked on by Roma president Jim Pallotta since the acquisition of the team in December 2011. Roma’s American owners in December 2012 took a significant step forward in their goal of developing a new home for the club by announcing plans to build a stadium in Rome in readiness for the 2016-17 season. The location for the new stadium will be Tor di Valle, in the southwest part of the city. Roma’s new stadium will have a capacity of 55,000 to 60,000 and will be developed and managed by leading Italian real estate firm Grupo ParsItalia. Financial details have not been disclosed, but the project will be entirely privately funded.