MUTV expands reach with new deals
24 Jun 2013
MUTV, the in-house pay-television channel operated by English Premier League champion Manchester United, has signed distribution deals in Norway, Iceland and Myanmar.
The channel has struck deals with Norwegian commercial broadcaster TV2, Icelandic media group 365 and pay-television broadcaster SkyNet in Myanmar. The agreements with SkyNet and TV2 represent the first time MUTV programming will be broadcast to the club’s fans in Myanmar and Norway.
In Iceland, 365 already broadcasts MUTV content via its Stöð 2 Sport pay-television channel. The extension of 365’s partnership with United will allow the channel to continue showing MUTV footage to the club’s Icelandic followers for the next two years. “Manchester United is fortunate enough to have 659 million followers around the globe and the creation of agreements, like the ones we have with SkyNet, TV2 and 365, allows us to bring them closer to the club they love,” United commercial director Richard Arnold said.
“The new agreements mean that MUTV now has 22 international broadcast partners, covering 56 territories worldwide including parts of Europe, Asia, Latin America and Africa,” he added. Through our partnerships, tens of millions of people now have access to MUTV content. The dedicated channel already creates some unique and distinctive content and, with the development of our network of broadcast partners, we are able to invest in this further. By teaming up with reputable media houses like SkyNet, TV2 and 365 we can ensure that this content is delivered in right way, reaching key audiences.”