MP & Silva to feed Asia’s passion for English football
11 Apr 2012
MP & Silva has brokered a six-year deal with the Football Association (FA) which grants it the media rights to the FA Cup, Community Shield and England national team games across all Asian territories, with the exception of Thailand.
The leading media rights company has secured a package which offers up to 59 live matches per season. It will include England national team qualifying matches for the 2014 FIFA World Cup and all England friendly and Under 21 matches. With this new acquisition MP & Silva now has the Asian rights for all English football’s cup competitions. Since 2010-11, the agency has also managed the rights of the Premier League in selected territories in Asia.
“English football is extremely popular in Asia and I am delighted that we can use our local network and expertise to increase the revenues and exposure of the FA in Asia,” said Andrea Radrizzani, Group CEO of MP & Silva. “The rights for the FA Cup, together with Serie A, Ligue 1, Bundesliga, Brazilian League and World Cup qualifier matches puts MP & Silva in control of football rights in Asia, helping us to better negotiate with different broadcasters and ensuring that audience numbers will keep growing in the region.”
Mark Shannon, broadcast manager at the FA, added: “The Football Association is delighted to announce a new long term partnership in Asia with MP & Silva. Their expertise and strong portfolio of football rights in the region impressed throughout a highly competitive tender process. We very much look forward to working with them to further enhance the FA’s competitions in the years to come.”