Liverpool seeking to create charitable legacy during pre-season tour
22 Jul 2013
English Premier League outfit Liverpool has established what it hopes will be a long-term charitable legacy in Indonesia during the first leg of the club’s pre-season tour of Asia.
In partnership with the Special Olympics organisation, the club’s official charity, the Liverpool FC Foundation, has sent a group of community coaches to Jakarta to deliver a range of football-related programmes designed to provide positive change for local children and adults. Liverpool has committed to creating a ‘charity partnership’ in Jakarta with the Premier Skills’ Gocekz Project to continue providing support long after the squad has returned to England.
Liverpool’s managing director Ian Ayre said: “Our pre-season tour is an important part of our strategy to bring the club closer to fans no matter how far away from Anfield they live. As well as the first team’s training and match schedules, we are committed to delivering a busy programme of activity off the pitch in Jakarta to provide positive change to local people through community football coaching. It is important to us, however, that we don’t just provide this support for a day or two – which is why we have created a legacy programme where we can continue to promote our charity partners’ campaigns through our global fan base via our extensive communications channels.”
As well as providing a community-based football clinic in Jakarta, Liverpool representatives and players have met with representatives from the Gocekz Project during the tour to establish their objectives and how the club can offer support going forward. Longer-term support will include sending signed Liverpool merchandise to help raise money, providing access to the club’s website and social media channels to promote fundraising activities, and, at the end of the season, sending a batch of unused team kits to share among the people they help. Mia Annisa, British council programme manager for Premier Skills’ Gocekz, said: “Our social inclusion project through football has reached children in some of the most challenging and disadvantaged communities in Jakarta for the past two years. The opportunity to be LFC’s charity partner is very valuable for Gocekz as it will allow us to draw upon the club’s expertise and experience in working with young people.”