Liverpool agrees groundbreaking educational partnership
14 Mar 2013
English Premier League club Liverpool has agreed a partnership with the London School of Business and Finance (LSBF) to launch a groundbreaking educational institution that will develop students through classroom theory and football.
The agreement, believed to be the first of its kind, will see tailored programmes in sports management and leadership delivered worldwide though the new Education and Learning Initiative Training Entrepreneurs in Sport (E.L.I.T.E.S). Each course will see students work with both LSBF lecturers and Liverpool coaches, using a mixture of practical, theory and seminar sessions to demonstrate the transferrable skills between the business and sporting worlds.
“Football develops many transferable skills, including team work, leadership and management through change,” said Liverpool chief commercial officer, Billy Hogan. “The Management and Leadership course offers participants the chance to enhance these skills using football as a tool to learn.”
Founder and executive chairman of LSBF, Aaron Etingen, added: “Both LSBF and the club have put a lot of effort into the development of the programmes, which are unique to the market. At LSBF, we’re driven by innovation and excellence, this collaboration is an example of our commitment to deliver exclusive programmes.” A ‘Management and Leadership’ course will be the first programme launched, aimed at developing skills such as team building, motivation and strategic management. It will begin at Liverpool’s Kirkby training ground on June 3, before travelling around the world to allow thousands to take part.