Lazio follows Roma by signing cruise partner

29 Jan 2014

Italian soccer club Lazio has announced a new partnership with MSC Cruises. The Rome-based club unveiled the agreement on Tuesday, with the deal brokered by the Italian division of Infront.

The club and company will work together on marketing initiatives, aiming at both the consumer and business market. A special Lazio-themed cruise will be created for fans.

“I am confident that this partnership will bring great mutual satisfaction and will be destined to last over time,” said Leonardo Massa, the Italian country manager for MSC Cruises.

Infront Italy’s Marco Bogarelli added: “We worked with MSC to create a sponsorship strategy that would offer them the chance to approach a user base of great interest, designing projects that maximise ROI.”

The deal appears to closely mirror an agreement signed last year between Lazio’s city rivals AS Roma and Royal Caribbean. That deal also included the creation of a Mediterranean cruise themed around the soccer club.