Kentaro scores global media rights to Audi Cup

27 Jun 2013

The Kentaro agency has secured the global media rights to leading pre-season competition the Audi Cup, which this year will feature host Bayern Munchen along with Manchester City, AC Milan and Sao Paulo.

Kentaro has previously distributed the international television rights to the 2009 and 2011 tournaments, but has added rights in the German market to this year’s package.

“We are delighted to be marketing partners of the Audi Cup with FC Bayern Munchen for the third time,” said Stefan Fueg, Kentaro Germany’s managing director. “We have been partners of the Audi Cup since the beginning in 2009 and this continuity confirms how much Audi has benefitted from our partnership.”

The 2013 Audi Cup commences on July 31 at the Allianz Arena with Manchester City taking on AC Milan, before European and 1.Bundesliga champion Bayern plays Sao Paulo. The final and third-place play-off will take place on the following day.