IMG Media to aid Beach Soccer Worldwide’s growth plans
14 Mar 2013
Beach Soccer Worldwide (BSWW) has signed a three-year deal which will see IMG Media become its media rights partner across the European and Asian markets.
The deal, which is effective from 2013-15, will see the agency promote the growing sport of beach soccer and distribute high definition TV and digital broadcasts of over 20 events across Europe and Asia. These will include representing BSWW in all qualifying tournaments for the 2013 FIFA Beach Soccer World Cup, including those in Europe, along with the South American Football Confederation (CONMEBOL) and Confederation of North, Central American and Caribbean Association Football (CONCACAF) markets.
Other events IMG will market include the European Beach Soccer League, BSWW Mundialito, Clubs Mundialito and the Beach Soccer Intercontinental Cup. Alex Soriano, head of communications and TV for Beach Soccer Worldwide, said: “Beach soccer has a much higher profile than ever before and with audiences and popularity growing, we needed to explore new ways of maximising our TV and media revenues. We are a universal sport and we needed a company who could provide a global platform for us to help promote our sport to new audiences. IMG Media has an excellent track record and offered us the most attractive overall package.”
Enric Rojas, head of media affairs in Spain and Portugal for IMG Media, added: “Beach soccer has experienced a rapid growth in a relatively short time, especially since the inception of the first FIFA Beach Soccer World Cup in 2005. There’s no doubt that the spectacle of skills and tricks has enabled the sport to appeal to a new and broad range of audiences – both football fans and general sports lovers. The tournaments take place on some of the most stunning beaches in the world and make for exciting and very watchable television and we are excited to be working with BSWW in helping them to grow the appeal of the sport even further.”