Groningen continues to promote green message through Essent extension

14 May 2013

Dutch Eredivisie club FC Groningen has agreed a four-year extension to its main sponsorship with Essent, with the energy firm set to continue its efforts to promote the team as the country’s most environmentally friendly outfit.

The existing three-year deal between the two parties was due to expire following the end of the 2013-14 season, but has now been extended until the middle of 2017. Dutch company Essent acts as Groningen’s shirt sponsor and also enjoys prominent branding in its Euroborg stadium. Essent supplies the club with green power and green fuel for its car fleet, while it enables the use of electric vehicles and is working on thermal storage. Furthermore, Essent is making a contribution to the development of Groningen’s new Top Sports Health Care Centre training complex. Groningen concluded its 2012-13 Eredivisie season at the weekend in seventh place and will now enter the UEFA Europa League playoffs.

General director of FC Groningen, Hans Nijland, said: “In these times – when we look at the global economic conditions – it is incredibly important that we have been able to enter into this new agreement with Essent. This agreement enables us to show that it is not only sporting performance that governs a partnership, but also the results that you achieve away from the pitch. Essent is one of the largest players in the energy market and that is what we want to be in the Dutch Premier League.”

Peter Terium, CEO of Essent’s parent company RWE, added: “With our shared ambition to make the club sustainable and to make it the greenest club in the Netherlands, it would be too early to halt our cooperation after just three seasons. The next major step is the construction of the new training complex with the Top Sports Health Care Centre in Groningen, which will be a totally carbon neutral construction. FC Groningen is a club with a sustainable ambition, just like the region of Groningen and just like Essent. The process of making the Euroborg stadium more environmentally friendly is in full swing and there is continuous progress. In terms of sustainable policy, the green Euroborg sets an example to the rest of the Netherlands.”