GFA mines Gold Fields extension
02 Sep 2011
The Ghana Football Association (GFA) has announced a one-year extension to its relationship with lead partner Gold Fields Ghana, which will see the company increase its financial backing of the senior national team.
The new deal has seen a rise in the sponsorship package from US$1.2 million per year to $1.5 million. The mining firm first began to back the GFA in 2005, before extending that deal for a further three years in 2008.
Gold Fields’ financial input was seen as a crucial part in Ghana qualifying for its first FIFA World Cup in 2006 and its new deal will provide further backing to the national team’s attempt to reach the 2014 tournament in Brazil.
Referring to the initial deal, Alfred Baku, executive vice-president of Gold Fields Ghana, said: “The massive cash injection…breathed new life into a hitherto dithering campaign and marked a major turnaround in the fortunes of the Black Stars. Today we are renewing our commitment by signing another deal that will ensure success of the Black Stars.”