CSA dials up Bell partnership
12 Oct 2012
The Canadian Soccer Association (CSA) has announced a new long-term sponsorship agreement which will see telecommunications company Bell become its fourth premier partner.
In addition to officially branding the training kits of all 12 men’s and women’s national teams, Bell has committed to work closely with the CSA to build a grassroots experiential programme that will help young, female soccer players get closer to their national heroes. This programme will play out as Canada prepares to host the next edition of the FIFA Women’s World Cup in 2015. As part of the agreement, all World Cup qualifiers featuring Canada will also be available live on the Bell Mobile TV service beginning with today’s match versus Cuba and the October 16 game against Honduras.
“We couldn’t ask for a better partner,” said Peter Montopoli, general secretary of the Canadian Soccer Association. “Bell is one of Canada’s most recognised brands with a long history of supporting Olympic and amateur sports. We are excited that Bell will be more closely involved with the world’s most popular game which has seen unprecedented growth in popularity here in Canada.”
Bell will join Amway, BMO and Canon as a premier partner of the CSA. “We see soccer as the ultimate participation sport and are excited to play a role in connecting aspiring athletes with their soccer heroes,” added Wade Oosterman, president of Bell Mobility and Residential Services and Bell’s chief brand officer. “Through our commitment to delivering the best content across all screens, Canadian soccer fans will have even better access to their teams. With Bell, cheering for Canadian soccer just got better.”