Barcelona bags commercial brace
03 Jul 2013
FC Barcelona has sealed two new sponsorship deals, furthering its ties with Qatar Airways and extending its partnership with financial institution MoraBanc.
Qatar Airways has been announced as the title sponsor of the Primera Division champion’s summer tour of Asia. Barcelona will play the Thai national team in Bangkok on August 7 before facing a Malaysian select XI in Kuala Lumpur three days later. The trip marks Barcelona’s first-ever visit to Malaysia, while the club previously played a friendly in Thailand in 2002. Qatar Airways becomes the Catalan giant’s new main sponsor on July 1. In March, Barcelona unveiled the airline as the club’s first commercial shirt sponsor, with the agreement representing world football’s most lucrative shirt deal until Manchester United’s new partnership with Chevrolet commences in the 2014-15 season.
Barcelona first announced in November that the airline would take over as the club’s shirt sponsor from the 2013-14 season as part of the club’s agreement with Qatar Sports Investments (QSI). Barcelona stated that the current five-year contract signed with QSI permitted the possibility of including a new logo on the shirt from the third season of the agreement. The Qatar Foundation has served as the club’s shirt sponsor for the past two campaigns, succeeding Unicef, which became the first brand to occupy Barcelona’s famous shirts after the club agreed to such deals in August 2003. The agreement with Qatar Airways and QSI will run through to June 30, 2016 and is reportedly worth US$46 million per year.
In other news, Barcelona has signed a two-year extension to its partnership with Andorran financial group MoraBanc with the contract now set to run through to June 2015. The agreement confirms MoraBanc as the club’s only regional partner in Andorra. The two organisations began their collaboration in February 2010, since when MoraBanc has enjoyed an exclusive deal in the banking sector in Andorra and has used the club logo and name in its products and advertising.