Adelaide United goes green with new deals

04 Sep 2013

Australian A-League club Adelaide United has signed off on a pair of sponsorship deals promoting environmental sustainability.

French multi-national company Veolia, a specialist in waste and energy management and sustainable water supply, has secured Adelaide’s front-of-shirt branding for the 2013-14 season. Clean Energy Enterprises released its right to the club’s main shirt sponsorship, allowing Veolia to step in, but the solar power company will promote its Solarshop brand on the front of United’s shorts for the next two seasons.

Adelaide United chief executive Glenn Elliott said: “Veolia is a global environmental leader and employs over 4,000 people in Australia and New Zealand – its support of Adelaide United will be recognised both locally in South Australia and across the whole country. Veolia’s practices are renowned, they are a global and local leader in environmental services, and as a side note they are also a major sponsor of French club FC Lyon, so it puts us in elite company. In securing Veolia as our ‘front of shirt’ sponsor, we are marketing an iconic brand with its national presence. It is a breakthrough announcement for our club.”

In other A-League commercial news, Brisbane Roar platinum partner Pauls has expanded its partnership with the club. The dairy brand has re-signed as the naming rights sponsor of the Pauls Roar Active Program, the club’s community football program for young Queenslanders between four and 12 years old. For the first time, Pauls will also take up sleeve sponsorship on the Roar’s shirts. With the support of Pauls, the club said an estimated 25% increase in participation is expected over the next 12 months with the program expanding to regional areas in the state including Bundaberg, Rockhampton, Mackay, Townsville and Cairns.