2014/15 season looking good for Bayern

08 Jan 2014

German soccer giants, FC Bayern Munich, have agreed a partnership with global beauty care company Henkel.

The company will be an official classic partner of the club, the third level of sponsorship.

The deal was announced at the Grand Heritage Hotel in Doha where the team is currently having a winter training camp. Henkel provided well-known German photographer Jim Rakete to work on a promotional shoot for the partnership. The shoot included Munich stars Bastian Schweinsteiger, Philipp Lahm, Jerome Boateng, Thomas Müller and Mario Götze and will be launched in May this year.

Henkel is a leader in the German cosmetics and personal care industry with its brands, including Schwarzkopf, Schauma, Fa, Syoss, taffeta, got2b, Right Guard, leading the international cosmetics market.

Bayern Munich currently hold the top spot in Germany’s Bundesliga.

“Henkel has a wide range of high performance products that fit well to Bayern,” said Steffen Rübke, president of Henkel Beauty Care.

The deal is thought to be worth around €1 million (US$1.36million) a year and is due to run until the end of the 2014/15 season.